You may have seen this already. It’s probably the main reason I have been lax in the blogging department. But if you haven’t seen it, here is the formal introduction: presenting my new, massive project – Arro Home. A new homeware’s label creatively steered by me, and business-ed by my previous client (now permanent college) Adam Rogers. My official role is Creative Director – so taking care of all things visual – not only the product and textile design, but how the website looks, who shoots the photos and how they look, packaging etc etc. But as with all start up business’s, I am currently doing a lot more than that, and also learning a bunch along the way too.
Arro is also the the reason I had the opportunity to travel to India. The range is a mix of pieces I have designed and pieces we have sourced there as well – i’m hoping that is what will set us apart from others.
I am so happy with how the first range has come together. At this stage, it’s only available from our online store. Currently all the items are available on pre-order, with deliveries being made after 31st July (that’s not long at all!). We have been truly overwhelmed by the response so far (you can read the nice write ups on The Design Files and Broadsheet), and actually some items are pretty close to selling out already. For reals.
So there you have it – the result of a year’s worth of pretty secret work. It continues too – just wait until you see what I have instore for the second range! Arro Home will be a big part of what I do from here on in. (I’ll still be doing special freelance jobs, and of course books, and exhibitions too. And I wanna blog too!).